Portfolio
Case Studies
See how we have solved customer acquisition challenges.
Dental Clinic Website + Ad Campaign
Maximizing new patient acquisition
+250%
New patient inquiries
480%
Ad ROAS
1.2s
Page load speed
Challenge
The existing website was outdated with no mobile responsiveness. As local competition increased, patient acquisition relied solely on word-of-mouth referrals.
Strategy
Full website rebuild with modern tech stack (Astro + Tailwind CSS) optimized for SEO. Designed Google Ads local campaigns targeting "area + dental" keyword strategies with search and display ads.
Result
New patient inquiries increased 250% within 3 months of relaunch. Ad ROAS reached 480%, establishing a stable cycle of consistent monthly new patient growth.
Cross-Border E-Commerce Ad Operations
9-country expansion, ~$4M annual Google/Meta ad spend
9
Countries
~$4M
Annual ad budget
-35%
CPA improvement
Challenge
Ad operations across multiple countries were siloed and person-dependent, preventing country-level optimization. With growing ad spend, CPA improvement was urgent.
Strategy
Redesigned account structures by country and language. Built cross-channel strategy across Google and Meta Ads. Implemented AI-powered bid optimization and multivariate creative testing.
Result
Reduced overall CPA by 35% while maintaining conversion volume. Built country-level performance dashboards, establishing a data-driven decision-making framework.
Website Development Portfolio
Building acquisition foundations with modern tech
95+
Lighthouse score
< 1.5s
Page load time
+40%
SEO score improvement
Challenge
Client websites underperformed competitors in page speed, SEO, and mobile experience, resulting in stagnant organic traffic and customer acquisition.
Strategy
Adopted modern frameworks (Astro, Next.js) with Core Web Vitals optimization as a design principle. Implemented structured data and technical SEO to build websites as customer acquisition foundations.
Result
Achieved Lighthouse scores of 95+ with significant search ranking improvements. Organic traffic increased, establishing sustainable acquisition channels independent of paid advertising.
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